FAQ
Just in case any of these came to mind.
What is this project about?
Part campaign to change menus, part campaign to think about how vulnerability and hospitality shape the ways we communicate taste.
Who runs this project?
This is a micro-mission run by Josh Entsminger. This is an entirely independent effort and unaffiliated with any other work.
How is it funded?
This is a self-funded, independent project.
Is the project affiliated with any organization?
Nope, not as yet. Just an independent project.
Why are you focused on herbs?
For now, because they are near ubiquitous ingredients that both can change how a dish tastes and often go unlisted.
What can I do?
I have my basic asks on the pages for: campaign, for diners, and for venues. If you want to do more, take one of our surveys!
Where does this operate? What's the scope?
I suppose the scope is as wide as the problem is. The aim is global, but currently based out of Boston.
Is this a research project?
Part research, part campaign. The research side can be seen more on our essays.